Presentations:
  • "Why People Hate Your Website" Conversion Conference, Chicago, IL, June 26th, 2012.

  • "Things You Couldn't Learn Any Other Way" EyetrackUX, Las Vegas, NV, June 4th, 2012.

  • "UX Smackdown! User Testing Techniques in the Ring" SXSW, Austin, TX, March 11th, 2012.

  • "Eye spy: Can eye tracking improve your site design?" Internet Retailer Web Design & Usability Conference, Orlando, FL, February 15th, 2012.

  • "Barriers to E-Commerce Conversion." Conversion Conference, London, England, December 1st, 2011.

  • "10 E-Commerce bloopers you don'€™t want to make, but probably are." Conversion Jam, Stockhom, Sweden, November 28th, 2011.

  • "Making Millions Through State-Of-The-Art Mobile and Desktop eCommerce Usability." User Focus, Washington, DC, September 16th, 2011.

  • "The Doctor is In." Shop.org Annual Summit, Boston, MA, September 12-14, 2011.

  • "E-Commerce Usability: Overcoming Barriers to Adoption." European Conversion Summit, Frankfurt, Germany, September 1, 2011.

  • "E-Commerce Usability." Conversion Conference, San Francisco, CA, March 14th-15th, 2011.

  • "Top Usability Mistakes that Drive Customers Away -- and How to Avoid Them." Internet Retailer, Orlando, FL, February 14-16, 2011.

  • "E-Commerce User Behaviors." User Focus, Washington, DC, October 15th, 2010.

  • "Critical Success Factors for E-Commerce User Experience." Conversion Conference East 2010, Washington, DC, October 4-6, 2010.

  • "Is Eyetracking worth it? -- The Costs and Benefits of Eyetracking." Usability Professional's Association, Munich, Germany, 24-28 May, 2010.

  • "Eyetracked Reading Behaviors of High- and Low-literacy Participants." Society for Technical Communication, Dallas, TX, May 4, 2010.

  • "Visual Discoverability of E-Commerce User Interface." Conversion Conference West 2010, San Jose, CA, May 4-5, 2010.

  • Workshop: "Design to Read." Computer/Human Interaction (CHI), Atlanta, Georgia, April 10, 2010. With Caroline Jarratt and Helen Petrie.

  • Workshop: "Design to Read." Usability Professionals Association, Portland, Oregon, June 8, 2009. With Caroline Jarrett and Whitney Quesenberry.

  • "Designing and Writing Forms for the Web." Web Managers University, Washington, DC, May 13, 2009.

  • "e-Commerce Eyetracking Usability." EyeTrackUX 2009, Frankfurt, Germany, 22 April 2009.

  • Workshop: "Designing for those who don't read well." Human/Computer Interaction Conference, Liverpool, England, September 2, 2008. With Caroline Jarrett.

  • "PAP Application Usability and Lessons Learned." Center for Business Intelligence Patient Assistance Programs, Baltimore, MD, March 4, 2008. With Cherie Helms.

  • October 12, 2007, Hands-On Introduction to Eyetracking: A Live Demonstration Supplemented by Case Studies, User Focus 2007 , Washington, DC.

  • September 27, 2007, How Eyetracking can Benefit User Research, Philadelphia CHI, King of Prussia, PA.

  • June 28, 2007, How Eyetracking Can Inform Design Decisions: A Hands On Case Study with the Tobii T60, American Institute of Architects Boardroom.

  • April 24, 2007, Getting Users From Point A to Point B: Designing & Writing Tasks for the Web, FDIC Training Facility, Arlington, VA.

  • March 14, 2007, Designing and Writing Forms for the Web, Department of Labor, Washington, DC.

  • Oct 13, 2006, Designing Online Forms for Users With Lower Literacy Skills. Usability Professionals Association - DC.

  • User Friendly 2005, Shanghai, China, 2005, "Designing for a Diverse Audience."

  • Usability Professional's Association, Montreal, 2005, "Clear Health Communication on the Web: Making Medical Content Accessible to Users."

  • Usability Professionals Association, June 2003. Scottsdale, AZ, "Contextual Inquiry into Children's Reading Working with Children as Research Partners."

  • Association for Computing Machinery Special Interest Group on Computer-Human Interaction (ACM SIGCHI), Minneapolis, 2002, "Research, Analysis, and Design."

  • Usability Professional's Association, Las Vegas, 2001, "Don't Tell Me Show Me: The Relationship between Documentary Film and Ethnography."

  • American Center for Design, Chicago, 2001, "Rewind: How User Research Helps Redesign Products, Services, Sites."
Publications:
  • "Reading and Navigational Strategies of Web Users with Lower Literacy Skills," ASIS&T Proceedings, Oct 2005. Charlotte, NC

  • "Achievement motivation modulates the neural correlates of error detection and correction in a knowledge retrieval task", Cognitive Neuroscience Society, April 2005

  • Clear Health Communication on the Web: Making Medical Content Accessible to Lower-Literacy Users. Usability Professionals Association Proceedings, June 2005. Montreal, Canada.

  • "Making the Web Friendlier for Lower-Literacy Users", Intercom, June 2004

  • "Creating Websites that Work", Houghton-Mifflin, 2003, ISBN: 0618226052

  • "Working with Children as Research Partners", Usability Professionals Association Proceedings, June 2003

  • "Gathering Requirements", Intercom, Society for Technical Communication, June 2001




Copyright© 2000-2012 SUMMERS Consulting
Last modified: July 2012 		 

Michael presents at User Friendly in Shanghai China